We are Duchampians of the world...

If you don't know who Marcel Duchamp was or anything about Dada, Surrealism or Art History, then your Cultural Literacy rating is no higher than 99% of our existing audience. Just so you understand that it's nothing personal, we have trademarked the use of The Royal We, and are widely known for abusing and insulting our readers. They not only expect it, they deserve it. This includes you.

Entropy Gradient Reversals began as an email-list-cum-webzine on May Day in 1996, just as we were about to go terminally apeshit from working at IBM. We often used it as a platform from which to publicly ridicule the company cutting our paychecks. EGR has since grown to 900 fiercely loyal subscribers plus many thousands of web visitors per month. This is high-brow humor on a low-brow budget. We make good on our promise to deliver

EGR is listed on Yahoo! (under General Interest Magazines, no less), is written up in numerous online zine catalogs, and has been favorably reviewed by the likes of Salon, Netsurfer Digest, t@p online (we got their highest zine rating ever) and The Web magazine (we've been nominated for their "Webby" Award). All this is exhaustively documented on our Awards, Reviews & Hot Links page. The quotes on our home page give a taste of readers' mania for that Next Issue.

• The Current Issue

  Each new installment of EGR is mailed out to subscribers and also posted to the website. This week -- in "Would You Like Fries with that? The Wit and Wisdom of Foreigner" -- we pants Burger King, beat the crap out of our readers (just to show we love them) and blow our horn a lot.

• The Back Issues

  There have been a couple dozen issues of EGR to date, so there's no lack of material at the site already. We aren't asking The Mining Company to take a wild flyer on this; we're just looking for a higher-traffic home than Panix.com. Our goal -- prominently stated on our base page -- is 2,000,000 readers by sometime this summer. We figure you could help get us there.

• Flames & Kudos

  This is our favorite section, natch. While we print the bad along with the good, most of it is real good. Here are a handful of examples:

  •     Never give up. What you're doing is great and necessary.
  •     You're gonna burn in Hell you sick fucking genius!
  •     You really dont give a shit do you? I'm impressed beyond belief.
  •     Much more interesting than anything else that comes to my box.
  •     Friday night is never boring with the rager on line!!!
  •     I want to have your children.
  •     Outfuckingstanding.

  Does that sound like the kind of enthusiasm The Mining Company is after? Of course, you may need a squad of lawyers too...

Our "other site" includes a formal resume that might surprise you if you thought all webzines were written by 16 year old Beavis and Butthead clones. Here's the straight bio:

Christopher Locke (clocke@panix.com) is Vice President of Marketing and webmaster at Displaytech in Boulder, Colorado. Previous to that, he was Program Director, Online Community Development in IBM's Business Information Services group. Locke launched Internet Business Report for CMP Publications in 1993, was President of MecklerWeb Corporation in 1994, and Editor and Publisher of the Net Editors segment on internetMCI in 1995 [where he reported directly to Scott Kurnit and gave him no end of shit]. He is a member of the editorial board of IEEE Internet Computing, and has written extensively for Internet World, Information Week, Byte, Network Computing and the Internet Society's magazine, OnTheInternet. His net-related work has been reported on by The New York Times, The Financial Times, The Wall Street Journal, Forbes, Fortune, Business Week, The Economist, Advertising Age, Inter@ctive Week, and NBC Nightly News. He has never recanted anything.