The Asia Society provides a forum in several locations around the U.S. and in Asia for cultural, policy and business events.Asia Society
The original site was launched in 1997 and was online until December 2000. Before launching the Web site research showed that their audience wanted most to find out about upcoming events. So it was decided that the event calendar on their site would occupy a prominent place.
In 1997 I recommended that the Asia Society take the lead—thinking beyond the boundaries of the instituion—and provide a nation-wide calendar of Asia-related events regardless of whether they were "Asia Society" events or not.
Why? Because the visitors to the site would quickly come to think of the Asia Society as authoritative and comprehensive without requiring the Asia Society to produce and maintain expensive content. Their site would become the place to go online for Asia-related event information just as Yahoo! became the place to go for searching the Web.
The site's design was created by Real Design, Inc., using the identity program developed by Pentagram Design.
