For Immediate Release

DBA Software, Inc. Joins MecklerWeb Initiative

INTERNET WORLD, SAN JOSE, Calif., June 1, 1994 -- DBA Software, Inc. announced today its participation in Mecklermedia's MecklerWeb initiative as a Charter Partner. DBA brings its software and implementation expertise in the area of group memory applications to MecklerWeb.

Bill Braasch, chief executive officer of DBA, sees Internet as a way for its corporate customers to develop new markets with innovative online services. "Our customers use information technology to improve internal coordination, strengthen customer relationships, and develop innovative services. Internet can give them a new media for serving existing customers and developing new markets," said Braasch.

MecklerWeb will match professional associations and corporate sponsors to form coherent "domains" such as law, manufacturing, medicine, arts, technology, education, and the environment. The associations will host the online domain presence as a service to their members and thereby create attractive opportunities for corporate sponsorship. Online domains will be accessed using the Internet's "World-Wide-Web" software, currently used by over a million users and traffic is growing at an phenomenal 67% per month.

DBA develops software products for building corporate group memory systems. DBA's flagship product, the OLR System, enables companies to:

DBA's customers include leading banks, health care providers, insurance companies, retailers, and utilities. "Today, we expect service with a smile and a personal touch. Information gathered across the company needs to be available when the customer calls. Group memory provides just in time delivery of information, in context, at the moment of need. It also provides valuable information to drive marketing, quality and risk management programs," explains Braasch.

"DBA is in a unique position to understand the potential for business use of Internet. As Internet use expands, we can expect to see its customers looking for ways to deliver services over the network" said Christopher Locke, president of MecklerWeb Corporation.

DBA sees MecklerWeb as a way to bring together people and businesses who are working to design and implement corporate group memory systems. "Group computing is more than just technology. Its a form of social computing that cuts across the old lines between departments, locations, customer relationships and business partnerships. The people working on this need a place to trade stories and share experience. MecklerWeb can be that place," adds Braasch.

DBA Software, Inc., of Alameda, Calif., (DBA) provides software and related services to Fortune 1000 companies and government agencies in the US, Canada, Europe and Australia.

Mecklermedia Corporation publishes general circulation magazines and professional journals, organizes and conducts trade shows, and publishes professional books and directories. All of Mecklermedia's products and services relate to the development and use of information technology.

Press Contact

Judy Dunlap
DBA Software, Inc.
Phone: (510) 521-7300
Fax: (510) 521-7505