For Immediate Release

Edelman Public Relations Worldwide Joins MecklerWeb As Core Business Partner To Help Establish New Market Channel On Internet

INTERNET WORLD, SAN JOSE, Calif., June 1, 1994 -- Edelman Public Relations Worldwide today announced that it has become a core business partner in the MecklerWeb initiative. The first business-oriented service of its kind, MecklerWeb is designed to help companies communicate with potential customers and target markets through a global online interactive service. The Internet is the world's most comprehensive information and communications resource.

Introduced today at the Internet World Conference & Exhibition, MecklerWeb enables businesses to optimize communications, marketing and sales opportunities via the Internet. Domains such as medicine, law, finance, technology and the environment will be created to help focused online communities connect with content, products and services relevant to their specific needs and interests.

"MecklerWeb is the perfect partner for Edelman because we are continuously seeking new innovative ways to communicate and deliver messages," said Richard Edelman, President and Chief Operating Officer of Edelman. "We are pleased to have been chosen as a charter member of what we believe to be a new market channel on the Internet."

Under the agreement, Internet users seeking public relations and marketing resources will have immediate access to in-depth information on Edelman's services and capabilities. The worldwide public relations firm is handling media relations for MecklerWeb's launch through both online and traditional channels.

"Edelman Public Relations Worldwide actively competed with other large PR firms to participate as a core business partner in MecklerWeb," said Christopher Locke, President of MecklerWeb Corporation. "We selected Edelman on the basis of their global reach, their understanding of the role of new media in communications, and the impressive way Edelman Technology Communications handled the CommerceNet introduction to the business community."

Mecklermedia Corporation publishes general circulation magazines including Internet World, organizes and conducts trade shows, and publishes professional books and directories. All of Mecklermedia's products and services relate to the development and deployment of advanced information technologies.

Edelman Public Relations Worldwide, established in 1952, is the sixth largest PR firm in the world with $63 million in professional fees, 29 offices, and 750 employees. Edelman was named Agency of the Year for 1993 by Inside PR Magazine and its chairman Daniel Edelman was named PR Professional of the Year by PR News.

Press Contact

Diane Carlini
Edelman Technology Communications
Phone: (415) 968-4033
Fax: (415) 968-2201