For Immediate Release

Pharmaceutical Information Associates, Ltd. Joins MecklerWeb Initiative

INTERNET WORLD, SAN JOSE, Calif., June 1, 1994 -- Mecklermedia has announced the launch of MecklerWeb and has named Pharmaceutical Information Associates, Ltd. (PIA Ltd) as host for its Pharmaceutical Information subdomain. Both large and small pharmaceutical and biotech companies will be able to establish a corporate presence on MecklerWeb with expert help from PIA Ltd.

Lawrence E. Liberti, President of PIA Ltd stated,

"For the first time, pharmaceutical companies will be able to disseminate information about their products and services in a cost-effective manner through an easy-to-use electronic mass medium that has global reach yet is targeted to key audiences including physicians, pharmacists, nurses, hospitals, and other health-care providers. PIA Ltd has helped pharmaceutical companies deliver drug information for more than a decade. As the Pharmaceutical Information subdomain host we can provide the document preparation and support services needed to put drug companies in the fast lane of the information superhighway."
PIA Ltd will offer a wide range of free and fee-based electronic services to its pharmaceutical clients. Specifically, PIA Ltd will maintain a "home page" on subdomain through which healthcare professionals can

This information is provided free to physicians, medical students, pharmacists, nurses, and anyone else with access to the Internet and the World-Wide Web.

PIA Ltd is an innovative company that specializes in communicating scientific information to regulatory and healthcare professionals. PIA Ltd produces product monographs, pharmacist-oriented newsletters, and other pharmaceutical publications in both print and electronic formats. Its staff includes pharmacists, MDs, nurses, medical writers, and computer programmers.

In order to make their clients' access to the Web as easy and trouble-free as possible, PIA Ltd offers the following Internet World-Wide Web (WWW) services:

PIA Ltd plans to promote the use of the Pharmaceutical Information node for delivery of other client-sponsored programs, including value-added programs, patient education programs, and continuing medical education programs for pharmacists, physicians, and other healthcare professionals. As more and more medical centers link to the Internet, there will be a tremendous increase in the use of these services by physicians and other healthcare professionals.

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John Mack
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