Online Book Promotion
Publishers can spend a lot of money to promote their books online and get very little return on their investment. Or, using common sense and knowledge of both the online world and the world of publishing, they can create reasonably priced, extremely targeted online promotion and advertising campaigns that take advantage of the unique qualities of the Internet and online services:
- communities of interest that go beyond geographical boundaries
- communities of interest that are available, and active, 24 hours a day, 7 days a week
- communities of interest that cover every topic one can think of, with high-traffic, brand-name sites devoted to the major subject areas
- particularly high online interest for certain topics often covered by publishers (e.g. science fiction, Civil War, investing, health, romance)
- easy, quick communication between company and customer
- customer interaction and customer-created content
- powerful word-of-mouth opportunities
- inexpensive methods of getting material in front of readers
STRATEGY: How to make online promotion work for you
SERVICES: A menu of my online book promotion services
PRODUCTS: Interactive elements and systems for online book promotion