Customer Outreach
With the advent of the Internet, communicating with your customers--and potential customers--is easier than ever, and can significantly improve your image online...where word of mouth is a powerful force either for or against you.
So make the easy two-way communication the Internet provides into a selling point for your business:
- solicit and respond to customer queries and comments by e-mail
- provide periodic updates and product information to whoever is interested via electronic newsletters
- join discussion lists and newsgroups that pertain to your product, and contribute helpful, low-hype responses and comments when appropriate
- provide answers to Frequently Asked Questions on your Web site or via e-mail
- find out what your customers or potential customers want to hear about from you, and give it to them!
Being accessible online, easy to contact, prompt, helpful, and responsive will consolidate your relationships with current customers and win new ones.
With over six years of experience using the Internet to promote products directly to interested customers, I can work with you to design an online outreach plan from start to finish:
- Who your audience should be
- How to find them online
- What format you should use to deliver information to them
- The specifics of your publication or information source: design (both graphics and text-only), frequency, tone, and features that add extra interest