• Developed a unique method for delivering sales information to field reps with one click update functionality to maintain rapidly changing product information utilizing Apache and Perl.
• Created the initial working prototype for an internal digital image library of 70,000 graphics files.
• Developed an internal Wiki for Marketing to allow collaborative planning by geographically diverse managers.
• Create custom CGI's for existing websites as well as one-off editorial and marketing initiatives.
• Experience with multiple course management systems, particularly WebCT and Blackboard.
• Developed and implemented various types of learning modules.
• Extensive HTML and Perl experience, comfortable with XML, CSS and PHP.

Implemented and managed first database driven corporate website. Database access to FoxPro databases managed through Cold Fusion DBML. Responsible for creating and maintaining CGI programs in PERL and Cold Fusion as well as developing and implementing usage tracking and site marketing. Technical liaison with editorial and marketing staff for project feasibility and cost effectiveness. Internal consulting on various multimedia development projects.

• Redesigned and restructured website increasing efficiency and functionality.
• Designed and programmed targeted search logic queries which resulted in more efficient and effective search results.
• Redesigned CGI scripts and forms which provided better targeted leads for sales personnel.

Designed and implemented initial corporate Internet connectivity including selection of ISP, installation and configuration of connectivity software and hardware; installed and implemented gopher server containing corporate information and The Information Catalog and subsequent migration to web server. Responsible for maintaining and updating webserver as well as tracking server usage and analyzing access logs. Continued responsibility for formatting and delivering market research database to various online services.

• Designed and implemented an online catalog with 1st year sales of $75,000 in excess of development costs. Significant cost savings realized by online delivery of marketing materials.

Responsible for establishing profitability metrics for market research reports; built and maintained a customer database for targeted marketing; responsible for formatting and delivering market research database to Dialog, Lexis-Nexis, MAID, MarkIntel, AOL.

• Developed and implemented sunk cost and profitability metrics for syndicated studies which resulted in significant savings and cost efficiencies.