Outline of a Local Campaign  (c) 1991 Vasos-Peter John Panagiotopoulos II 
  ---[Reproduce freely if in entirety. 14AUG91 Telex (23) 650 353 6867]---
Alt modes of org (legal & avail fund limtns.. own PAC?) People+Money+Votes
  - precinct captains (1/elect distr or census tract) - labor intensive
  - centralised & mechanised - capital intensive
Segm Voter/Prcnct:opinmkr,swing,herd;max vs avg past;redistrct? chg dmgrfx?
   Poll:gen random .2% tel#,ask non-fam/job infl,propensity to agitate
   Polls report past not future.
   Distill clear, complete 20word message/mission/culture:use everywhere
   Find swing voters/districts for each of: registrn, primary & election
   Lull opponent into low turnout in his strong areas. 1.7/household.
Stages:NamRecogn(Oct)VotrID&Ancmt(Mar)SldfyBase(Jun)Swing(Sep)GtOutVote(Nov)
Maximum desired capacity/results (rent office/clubhouse! crazies work most!)
  - Maj donors:30-100 $1000ea/yr(mk investr rlns pkt;tot campn $1/voter)
      Prep to ask specif amt customised to donor; stress urgency, global iss
      Candidate should make contact. Ask many times from each donor.
  - deliver 300-1000 man-hrs/wk (Sep+Oct) each of  [get adrTelSched of volunt]
     * door-to-door(teams of5+jeep:clover assault ea 2blks)palmcard/pamphltrg  
        (some this staff also:May cnvssg,Jun votReg,Jul recrtg,Nov polwatcg)
         [VotReg forms@relGrocrs][PostIt mtg reminds;stickers@coinops w/fon#]
     * phonebanking (scripting telemarketing terminals or robotcaller)
     * mailrm: lablprntg&typsttg comput;stampg,copy,sortg,foldg machns
        xmatch lists:bd elxns,fonCo,FEC,walk/map,chrch,prty,petns,civ orgs
     * Pizza-beer gangs [cf door-to-door above] (put recrtg fon#,POB evrywher)
       o "Burmashave" flip-placards along main shop/ride blvds (am wknd)
       o free windshieldwipe flyers in muni & mall parking (pm wknd)
       o table/cnvs/votReg/rcrtg/lit/mockElxn/petn @commut ctr (4-8pm wkdy)
         Place table where legal (get permit?) but block passerby path
         Office in busy area attracts helpers; give college intern credit
         Volunt need socialise, learn, be challenged, get feedback:use immed
     * Ladies & seniors committees [show videos at home?; allow drop-in help]
       o phonebanks & mailrooms; drive (map it!) voters&babysit(Elexn dy)
Hire full time outOfState campaign mgr (nonlocal people more committed)
   20%$ each:print ads,radio,mailing & fliers, poll, manager; free PACaTV
Possible events - get popular speaker that inspire & educate; gather names
   Plan room 75% so always look crowded. Don't bore/scare before influence.
   Be sure to appear at parades & festivals with camera ready
   Start civic assoc:patrols, clean parks,tutor & letters to ed:get known
   Rallies:conc people for camera, distract media from & infiltr opp
Press releases: prewrite their stories - hand deliv to editor's home
  Header: "CONTACT:(press secy)(fon#)", "RELEASE: (date or IMMEDIATE)". 
  Who,What,Where,When,Why. End with centered " o O o ". Weird spell = "cq".
  May print word-for-word - use their lazy; Be terse, honest. SHort sentc.
  Top para most important, bottom least - allow them clip for size. 2bl spc.
  (Make them repeat your mission statement even if laugh or disagree)
  (Selfdeprecate if media laughs;attacked=heard; make like even if disagr)
  Advisories like releases but bkground. Announce events to UPI day book.
  Call to check fax numbers and then to see if release received.
  Fliers:short sents w/short action words;headlines;narrow cols; white space
  Soundbites for each issue & counterview; expect be chopped out of context
  Lobbying:catch in lobby with soundbites; 100 visits=propensity to agitate
  If heckler throws off balance,take timeout to think & "get back to them"
  "Moderate" wimps like winners, follow loudest. Admit ignorance - don't fake.
Legal documents: Funding laws/limits, Cmpn Cmte incorp, PAC incorp/xfer,
  votReg/pollwatch/petition/ballot/writein laws/opinions/commonProbs (copies 
  to all staff involved) Beware Trojan helpers & partisan misfiling officials
---------APPENDICES - DO NOT REPRODUCE-----
	       Laws of tbe Public Policy Process (1991)
		    Morton C. Blackwell, President
		       The Leadership Institute
1.	Never give a bureaucrat a chance to say no.
2.	Don't fire all your ammunition at once.
3.	Don't get mad except on purpose.
4.	Effort is admirable. Achievement is valuable.
5.	Make the steal more expensive than it's worth.
6.	Give 'em a title and get 'em involved.
7.	Expand the leadership.
8.	You can't beat a plan with no plan.
9.	Political technology determines political success.
10.     Sound doctrine is sound politics.
11.	In politics, you have your word and your friends; go back on 
        either and you're dead.
12.	Keep your eye on the main chance and don't stop to kick every 
        barking dog.
13.	Don't make the perfect the enemy of the good.
14.	Remember the other side has troubles too.
15.     Don't treat good guys like you treat bad guys.
16.	A well-run movement takes care of its own.
17.	Hire at least as many to the right of you as to the left of you.
18.	You can't save the world if you can't pay the rent.
19.	All gains are incremental; some increments aren't gains.
20.	A stable movement requires a healthy, reciprocal I.O.U. flow 
        among its participants. Don't keep a careful tally.
21.	An ounce of loyalty is worth a pound of cleverness.
22.	Never miss a political meeting if you think there's the 
        slightest chance you'll wish you'd been there.
23.	In volunteer politics, a builder can build faster than a 
        destroyer can destroy.
24.	Actions have consequences.
25.	The mind can absorb no more than the seat can endure.
26.	Personnel is policy.
27.	Remember it's a long ball game.
28.	The test of moral ideas is moral results.
29.	You can't beat somebody with nobody.
30.	Better a snake in the grass than a viper in your bosom.
31.	Trust only those who are reliable in a good cause even when it 
        appears to be losing.
32.	A prompt, generous letter of thanks can seal a commitment 
        which otherwise might disappear when the going gets rough.
33.	Governing is campaigning by different means.
34.	You cannot make friends of your enemies by making enemies 
        of your friends.
35.	Choose your enemies as carefully as you choose your friends.
36.	Keep a secure home base.
37.	Don't rely on being given anything you don't ask fon
38.	In politics, nothing moves unless it's pushed.
39.	Winners aren't perfect. They made fewer mistakes than their rivals.
40.	One big reason is better than many little reasons.
41.	In moments of crisis, the initiative passes to those who 
        are best prepared.
42.	Politics is of the heart as well as of the mind. Many people 
        don't care how much you know until they know how much you care.
43.     Promptly report your action to the one who requested it.
44.     Moral outrage is the most powerful motivating force in politics.
45.     Pray as if it all depended on God; work as if it all depended on you.
--------------
                  How to Win Friends and Influence People
	       Dale Carnegie's summary of his book, from 1936

		  Fundamental Techniques in Handling People
    1. Don't criticize, condemn or complain. 
    2. Give honest and sincere appreciation. 
    3. Arouse in the other person an eager want. 

		      Six ways to make people like you
    1. Become genuinely interested in other people. 
    2. Smile. 
    3. Remember that a person's name is to that person the sweetest and
       most important sound in any language. 
    4. Be a good listener. Encourage others to talk about themselves. 
    5. Talk in terms of the other person's interests. 
    6. Make the other person feel important - and do it sincerely. 

		     Win people to your way of thinking
    1. The only way to get the best of an argument is to avoid it. 
    2. Show respect for the other person's opinions. 
       Never say, "You're wrong." 
    3. If you are wrong, admit it quickly and emphatically. 
    4. Begin in a friendly way. 
    5. Get the other person saying "yes, yes" immediately. 
    6. Let the other person do a great deal of the talking. 
    7. Let the other person feel that the idea is his or hers. 
    8. Try honestly to see things from the other person's point of view. 
    9. Be sympathetic with the other person's ideas and desires. 
   10. Appeal to the nobler motives. 
   11. Dramatize your ideas. 
   12. Throw down a challenge. 

				Be a Leader:
	 Change People Without Giving Offense or Arousing Resentment
       A leader's job often includes changing your people's attitudes:
    1. Begin with praise and honest appreciation. 
    2. Call attention to people's mistakes indirectly. 
    3. Talk about your own mistakes before criticizing the other person. 
    4. Ask questions instead of giving direct orders. 
    5. Let the other person save face. 
    6. Praise the slightest improvement and praise every improvement. 
       Be "hearty in your approbation and lavish in your praise." 
    7. Give the other person a fine reputation to live up to. 
    8. Use encouragement. Make the fault seem easy to correct. 
    9. Make the other person happy about doing the thing you suggest.