Artists will always make art by reconfiguring our shared cultural languages and references, but as those shared experiences shift from firsthand to mediated, and the most powerful political forces in our society are as likely to be multinational corporations as politicians, a new set of issues emerges that once again raises serious questions about out-of-date definitions of freedom of expression in a branded culture… The underlying message [of the corporations] is that culture is something that happens to you… It is not something in which you participate, or to which you have the right to respond.

Naomi Klein, No Logo: Taking Aim at the Brand Bullies