For most people, the relevance of their moral obligations…is quite limited. What morality has to say concerning how to live and what to do is important, but its importance is often exaggerated; and in any case there are other important things to be said as well. I think that philosophers need to pay more attention to issues…that have to do with what people care about, with their commitments to ideals, and with the protean role in our lives of the various modes of love.

Harry Frankfurt, in Alexander Nehamas, On Friendship