{"id":177851,"date":"2019-05-22T18:40:00","date_gmt":"2019-05-22T23:40:00","guid":{"rendered":"https:\/\/www.panix.com\/~msaroff\/40years\/2019\/05\/22\/the-value-of-twitter\/"},"modified":"2019-05-22T18:40:00","modified_gmt":"2019-05-22T23:40:00","slug":"the-value-of-twitter","status":"publish","type":"post","link":"https:\/\/www.panix.com\/~msaroff\/40years\/2019\/05\/22\/the-value-of-twitter\/","title":{"rendered":"The Value of Twitter"},"content":{"rendered":"<div>The <i>Philadelphia Enquirer<\/i> pulled its &#8220;audience team&#8221;, off of twitter and replaced them with an automated bot.<\/div>\n<p>It turned out that <a href=\"https:\/\/www.poynter.org\/reporting-editing\/2019\/the-philadelphia-inquirers-audience-team-stopped-putting-all-their-time-into-twitter-and-referral-traffic-stayed-the-same\/\">there was no change in referral traffic<\/a>:<\/p>\n<blockquote><p><span style=\"color: blue;\">The Philadelphia Inquirer\u2019s audience team used to spend 80% of its time on Twitter for a 2-3% return in referral traffic. <\/p>\n<p>\u201cAnd I was like, well that\u2019s ridiculous,\u201d said Kim Fox, managing editor for audience and innovation. <\/p>\n<p>Now, the Inquirer\u2019s Twitter flagship accounts are automated, and the Inquirer gets \u2026 yes \u2026 about a 2-3% return in referral traffic. \u2026\u2026\u2026<\/span><\/p><\/blockquote>\n<p>This wan&#8217;t a heavy duty AI bot.&nbsp; It&#8217;s basically an RSS feed.<\/p>\n<p>I am not surprised.<\/p>\n<p>It&#8217;s the nature of the medium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Philadelphia Enquirer pulled its &#8220;audience team&#8221;, off of twitter and replaced them with an automated bot. It turned out that there was no change in referral traffic: The Philadelphia Inquirer\u2019s audience team used to spend 80% of its time on Twitter for a 2-3% return in referral traffic. \u201cAnd I was like, well that\u2019s &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[367,385,598],"class_list":["post-177851","post","type-post","status-publish","format-standard","hentry","tag-internet","tag-media","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/177851"}],"collection":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/comments?post=177851"}],"version-history":[{"count":0,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/177851\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/media?parent=177851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/categories?post=177851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/tags?post=177851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}