{"id":180826,"date":"2016-12-19T19:09:00","date_gmt":"2016-12-20T00:09:00","guid":{"rendered":"https:\/\/www.panix.com\/~msaroff\/40years\/2016\/12\/19\/my-heart-bleeds-borscht-for-you-c-suckers\/"},"modified":"2016-12-19T19:09:00","modified_gmt":"2016-12-20T00:09:00","slug":"my-heart-bleeds-borscht-for-you-c-suckers","status":"publish","type":"post","link":"https:\/\/www.panix.com\/~msaroff\/40years\/2016\/12\/19\/my-heart-bleeds-borscht-for-you-c-suckers\/","title":{"rendered":"My Heart Bleeds Borscht for You C%$# Suckers"},"content":{"rendered":"<p><a href=\"http:\/\/i990.photobucket.com\/albums\/af27\/msaroff\/star-trek-nodding_zpsfb0a2864.gif\"><img decoding=\"async\" src=\"http:\/\/i990.photobucket.com\/albums\/af27\/msaroff\/star-trek-nodding_zpsfb0a2864.gif\" style=\"cursor: pointer; float: right; margin: 0px 0px 10px 10px;\" width=\"200\" \/><\/a>It appears that the advertising industry is <a href=\"http:\/\/adage.com\/article\/datadriven-marketing\/eu-data-regulation-rip-global-digital-ecosystem\/306984\/\">having a major butthurt over EU requirements that people have a modicum of control over information that is collected about them<\/a>:<\/p>\n<blockquote><p><span style=\"color: blue;\">Europe&#8217;s new privacy regime is likely to disrupt global digital advertising by preventing companies from using an individual&#8217;s data unless they have direct consent from the consumer.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span> <span style=\"color: blue;\">The European Union&#8217;s General Data Protection Regulation (GDPR) doesn&#8217;t come into force until May 2018, but when it does it will have a profound effect on businesses. The regulation will apply to data about every one of the EU&#8217;s 500 million citizens, wherever in the world it is processed or stored.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span> <span style=\"color: blue;\">Stephan Loerke, CEO of the World Federation of Advertisers, said, &#8220;I&#8217;m surprised more marketers have not woken up to the implications of GDPR. The new regulations will be a significant challenge for the ecosystem and it&#8217;s difficult to forecast how technology will adjust.&#8221;<\/span><br \/><span style=\"color: blue;\"><br \/><\/span> <span style=\"color: blue;\">Put simply, targeting and tracking companies will need to get user consent somehow. Everything that invisibly follows a user across the internet will, from May 2018, have to pop up and make itself known in order to seek express permission from individuals.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span> <span style=\"color: blue;\">\u2026\u2026\u2026<\/span><br \/><span style=\"color: blue;\"><br \/><\/span> <span style=\"color: blue;\">Companies can be fined as much as 4% of global revenues for breaching the regulations. They must also report hacking incidents within 72 hours and ensure parental consent for under-16s.<\/span><\/p><\/blockquote>\n<p>This is all common sense stuff, and it&#8217;s done everywhere else, but the only folks don&#8217;t want to do it, because \u2026\u2026\u2026 Internet.<\/p>\n<p>Would you like some cheese with that whine?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It appears that the advertising industry is having a major butthurt over EU requirements that people have a modicum of control over information that is collected about them: Europe&#8217;s new privacy regime is likely to disrupt global digital advertising by preventing companies from using an individual&#8217;s data unless they have direct consent from the consumer. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[802,865,814],"class_list":["post-180826","post","type-post","status-publish","format-standard","hentry","tag-advertising","tag-europe","tag-regulation"],"_links":{"self":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/180826"}],"collection":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/comments?post=180826"}],"version-history":[{"count":0,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/180826\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/media?parent=180826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/categories?post=180826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/tags?post=180826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}