{"id":182381,"date":"2015-10-06T05:12:00","date_gmt":"2015-10-06T10:12:00","guid":{"rendered":"https:\/\/www.panix.com\/~msaroff\/40years\/2015\/10\/06\/google-drops-dont-be-evil\/"},"modified":"2015-10-06T05:12:00","modified_gmt":"2015-10-06T10:12:00","slug":"google-drops-dont-be-evil","status":"publish","type":"post","link":"https:\/\/www.panix.com\/~msaroff\/40years\/2015\/10\/06\/google-drops-dont-be-evil\/","title":{"rendered":"Google Drops, &#8220;Don&#8217;t Be Evil&#8221;"},"content":{"rendered":"<p>Google has reorganized itself under a holding company called &#8220;Alphabet&#8221;, and this new holding company <a href=\"http:\/\/www.theguardian.com\/technology\/2015\/oct\/05\/google-dont-be-evil-alphabet-employees-obey-the-law\">makes no reference whatsoever to its former slogan<\/a>:<\/p>\n<blockquote><p><span style=\"color: blue;\">Google is now Alphabet. Temporary Holding Company Number Two is now Google. And \u201cdon\u2019t be evil\u201d is now one step closer to being a thing of the past.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span><span style=\"color: blue;\">Following the corporate reshuffle at Google, the world\u2019s largest search firm is now owned by a holding company called \u201cAlphabet\u201d \u2013 which, confusingly, was temporarily a subsidiary of Google but then executed a \u201creverse takeover\u201d of its parent company to become the new boss, at which point Google spun off a number of its own subsidiaries such as its life sciences subsidiary Calico and \u201cmoonshot\u201d division X to sit under Alphabet.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span><span style=\"color: blue;\">The end result is that the Google we all know and love still exists, but sits under an entirely new company, with a new name, new brand, new website \u2013 and new ethics policy.<\/span><br \/><span style=\"color: blue;\"><br \/><\/span><span style=\"color: blue;\">When Alphabet was revealed, it was made clear that Google\u2019s pre-existing ethics policy would only apply to the search firm itself, rather than its parent company. But now that Alphabet has revealed its own Code of Conduct, and the words \u201cdon\u2019t be evil\u201d are nowhere in sight.<\/span><\/p><\/blockquote>\n<p>It was only a matter of time, I guess.<\/p>\n<p>The interesting thing here is whether Google&#8217;s eschewing its prior values will have the effect of making recruiting more difficult.<\/p>\n<p>After all, before Carly Fiorina destroyed &#8220;The HP Way&#8221;, people were willing to take a pay cut to work at the firm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has reorganized itself under a holding company called &#8220;Alphabet&#8221;, and this new holding company makes no reference whatsoever to its former slogan: Google is now Alphabet. Temporary Holding Company Number Two is now Google. And \u201cdon\u2019t be evil\u201d is now one step closer to being a thing of the past.Following the corporate reshuffle at &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1005,1090,969,1025],"tags":[],"class_list":["post-182381","post","type-post","status-publish","format-standard","hentry","category-business","category-ethics","category-evil","category-technology"],"_links":{"self":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/182381"}],"collection":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/comments?post=182381"}],"version-history":[{"count":0,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/182381\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/media?parent=182381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/categories?post=182381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/tags?post=182381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}