{"id":193826,"date":"2008-11-13T20:52:00","date_gmt":"2008-11-14T01:52:00","guid":{"rendered":"https:\/\/www.panix.com\/~msaroff\/40years\/2008\/11\/13\/sanity-in-ip-lego-trademark-edition\/"},"modified":"2008-11-13T20:52:00","modified_gmt":"2008-11-14T01:52:00","slug":"sanity-in-ip-lego-trademark-edition","status":"publish","type":"post","link":"https:\/\/www.panix.com\/~msaroff\/40years\/2008\/11\/13\/sanity-in-ip-lego-trademark-edition\/","title":{"rendered":"Sanity in IP: Lego Trademark Edition"},"content":{"rendered":"<p>Here is some <a href=\"http:\/\/www.theregister.co.uk\/2008\/11\/13\/lego_trademark_blocked\/\">sanity on trademark<\/a>:<\/p>\n<blockquote><p>Lego has failed in its bid to register the shape of its play bricks as trade marks. A European court said that the brick shape was functional and that it had to be that shape to operate as it did, so could not be registered as a trade mark.<\/p>\n<p>The Court of First Instance (CFI) of the European Communities backed a 2004 decision of the EU&#8217;s trade marks office the Office for the Harmonisation of the Internal Market (OHIM) to cancel Lego&#8217;s trade mark registration.<\/p><\/blockquote>\n<p>You heard right&#8230;.The Lego Corporation was trying to trademark a brick.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is some sanity on trademark: Lego has failed in its bid to register the shape of its play bricks as trade marks. A European court said that the brick shape was functional and that it had to be that shape to operate as it did, so could not be registered as a trade mark. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1109,972,982],"tags":[],"class_list":["post-193826","post","type-post","status-publish","format-standard","hentry","category-ip","category-justice","category-stupid"],"_links":{"self":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/193826"}],"collection":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/comments?post=193826"}],"version-history":[{"count":0,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/193826\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/media?parent=193826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/categories?post=193826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/tags?post=193826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}