{"id":199703,"date":"2007-07-04T10:59:00","date_gmt":"2007-07-04T15:59:00","guid":{"rendered":"https:\/\/www.panix.com\/~msaroff\/40years\/2007\/07\/04\/under-achiever-and-proud-of-it\/"},"modified":"2007-07-04T10:59:00","modified_gmt":"2007-07-04T15:59:00","slug":"under-achiever-and-proud-of-it","status":"publish","type":"post","link":"https:\/\/www.panix.com\/~msaroff\/40years\/2007\/07\/04\/under-achiever-and-proud-of-it\/","title":{"rendered":"Under Achiever, and Proud of It"},"content":{"rendered":"<p>I just want to say that Matt Groening is a bloody genius.<\/p>\n<blockquote style=\"color: rgb(0, 0, 153);\"><p><span style=\"font-size:130%;\"><a style=\"font-weight: bold;\" href=\"http:\/\/www.cnn.com\/2007\/SHOWBIZ\/Movies\/07\/02\/7.eleven.kwik.e.mart.ap\/index.html\">7-Elevens turn into &#8216;Simpsons&#8217; Kwik-E-Marts<\/a><\/span><br \/>DALLAS, Texas (AP)&#8211; Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of &#8220;The Simpsons&#8221; fame, in the latest example of marketers making life imitate art.<\/p>\n<p>Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO&#8217;s cereal and Squishees, the slushy drink knockoff of Slurpees.<\/p>\n<p>It&#8217;s all part of a campaign to hype the July 27 opening of &#8220;The Simpsons Movie,&#8221; the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.<\/p>\n<p>For 20th Century Fox Film Corp. and Homer&#8217;s creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/img120.imageshack.us\/img120\/9342\/artkwikapbc5.jpg\" \/><\/p>\n<p>&#8230;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I just want to say that Matt Groening is a bloody genius. 7-Elevens turn into &#8216;Simpsons&#8217; Kwik-E-MartsDALLAS, Texas (AP)&#8211; Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of &#8220;The Simpsons&#8221; fame, in the latest example of marketers making life imitate art. Those stores and most of the 6,000-plus &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[962,1005,1160,1064,1015],"tags":[],"class_list":["post-199703","post","type-post","status-publish","format-standard","hentry","category-40yrs","category-business","category-marketing","category-media","category-weird"],"_links":{"self":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/199703"}],"collection":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/comments?post=199703"}],"version-history":[{"count":0,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/posts\/199703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/media?parent=199703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/categories?post=199703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panix.com\/~msaroff\/40years\/wp-json\/wp\/v2\/tags?post=199703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}