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Corporate Measures to Encourage Cycling

[Raleigh] recently delivered 350 bikes to the Body Shop [a natural cosmetics store chain] to be used by employees all over the [UK]. Over 250 staff at the company's Sussex headquarters have taken advantage of the scheme and more showers, bicycle sheds and parking facilities are being introduced to cope with the extra demand.

--London Cyclist, July/August 1990. London Cycling Campaign.

A Swiss chemical company, Ciba-Geigy [which dumps tons of carcinogens into the Atlantic in Toms River, NJ], has been able to cancel a new car park by encouraging its employees to cycle to work. A brand new bike has been offered to every worker prepared to give up their parking space, and already 230 employees have opted for the scheme, although only 172 of them have been rewarded with a bike as local dealers have been unable to keep up with the demand. The rest are waiting for their bikes to be collected straight from the assembly-line of the already over-stretched manufacturers.

--London Cyclist, Jan/Feb 1990. London Cycling Campaign.

Over 200 companies int he US have recognized the financial benefits of physical fitness programs. These companies include AT&T, Chase Manhattan, ALCOA, IBM, Xerox, Weyerhauser, and Exxon [do note that they are many of the major destroyers and polluters!]

--Marda Formann Mayo, Bicycling and Air Quality Information Document, prepared for USEPA by Abt Associates, Sept. 1979.

Each administration within the Department will designate one cyclist employee as a contact point for employee bicycle transportation concerns. [This is a good move for corporations as well.]

Providing incentives:
The objective for incentive programs is to provide bicyclists with at least the same level of benefits enjoyed by automobile commuters to make it easier for people to ride their bicycles to work, to school, and on errands. Incentives could include widespread adoption of flexi-time, reimbursement for use of bicycles for official business, subsidized or free high-security bicycle parking, purchase of company bicycle fleets for use on local business errands, life and automobile insurance premium discounts for regular bicycle commuters (as is now done for non-smokers), and the provision of showers and lockers for employees who bicycle, walk long distances, or run to work.

--Bicycle Transportation for Energy Conservation, a report of the Secretary of Transportation to the President and the Congress, April 1980.

[PHOTO: bicyclist] Up to the Bicycle Page or to it's Planning Section.


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Last updated: 7 April 1999