Space Advertisements

Various companies have filmed ads in space or engaged in space-related promotional activity:

One can imagine launch viewings being an attraction, perhaps somewhat the way that corporate boxes at sports events are. Schedule reliability an issue, obviously. This is done on a small scale by space companies for their employees; another example is a government one, "Delta rocket carries special significance for servicemen", Florida Today Space Online, September 13, 1996.

The leading company in setting up space advertising deals is Space Marketing, Inc. See CSTS, section, page 380, or "Mir Watch", Spaceviews, July 1, 1996.

Space Billboards

Another category is space billboards (e.g. inflatable corporate logos visible for a few weeks before they reenter), space fireworks, etc. CSTS, section, page 262, has some good ideas about various sorts of displays that one might devise (synthetic auroras, artificial meteor showers, etc). Haven't seen any careful analysis of costs (CSTS, section, page 263 makes no attempt to estimate how many people could see a display, and how that would affect what customers are willing to pay). Astronomers are concerned about light pollution; for example see "The Star of Tolerance", International Dark-Sky Association Newsletter, No. 25 (September 1995), and there may be public opposition based on more general grounds too.

Circa 1993 there was vocal opposition in the US Congress to proposed space billboards; see for example the Congressional Record, volume 103, page S7759 (23 Jun 1993), pages E1732-E1734 (1 Jul 1993), and pages E2862 (10 Nov 1993). As far as I know no legislation resulted from this and the issue dropped off the radar screen because there were no serious proposals for space billboards in subsequent years. The furor was a response to a trial balloon (no pun intended) by Space Marketing Inc. of Roswell, GA, USA.

This page is part of Jim Kingdon's space markets page.