July 12, 1998

I started work today on a press kit, which I'll need for the film market and for any other serious film event I should find myself at. The most important parts of a press kit are pretty straightforward stuff: a synopsis, credits, biographical information. But press kits also usually include a puff piece on the film, where you can throw in facts about the production that don't fit anywhere else. This is the section I'm having trouble with, though I saw about a million of these things when I was a film critic--even in its most restrained form, this sort of promotional writing doesn't come easily to me. I'm embarrassed to say that I've actually started quoting myself to give the article some variety.

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