930-D West Moorhead Circle
Boulder CO 80305
(720) 304-8077
clocke@panix.com
http://www.panix.com/~clocke

Experience

Marketing	Business development/strategic planning Market analysis/competitor intelligence Corporate positioning/media relations Technology transfer/management consulting
Technical	Internet/World Wide Web and related systems Document management/electronic publishing/SGML Computer-supported cooperative work Artificial intelligence/expert systems/robotics

Engagements

Boulder, CO 2001	Author Gonzo Marketing: Winning Through Worst Practices
Boulder, CO 1999	Co-author The Cluetrain Manifesto
Boulder, CO 1999-2000	Editor-in-Chief personalization.com
Boulder, CO 1996 to date	Editor and Publisher Entropy Gradient Reversals
Boulder, CO 1996 to date	President Entropy Web Consulting
Boulder, CO 1996-97	Vice President, Business Development Displaytech
White Plains, NY 1995-96	Program Director, Online Community Development IBM
Reston, VA 1995	Editor and Publisher, internetMCI MCI
Westport, CT 1994	President, MecklerWeb Corporation Mecklermedia
Manhasset, NY 1993	Founding Editor, Internet Business Report CMP Publications
Boulder, CO 1992 to 1993	Vice President, Business Development Avalanche Development (acquired by Interleaf)
Chicago, IL 1991 to 1992	Director, Corporate Communications CIMLINC
Pittsburgh, PA 1985 to 1991	Director, Industrial Relations Carnegie Mellon University Robotics Institute Vice President, Corporate Communications Intelligent Technology Group Director, Corporate Communications Carnegie Group
Tokyo, Japan 1983 to 1985	Technical Editor at: Fujitsu International Engineering Ricoh Software Research Center North-Holland/Elsevier Science Publishers Institute for New Generation Computer Technology    (the Japanese government's "Fifth Generation" AI project,    now AITEC: Research Institute For Advanced Information Technology)

Publications

In 1990, my study of document processing software was published as the Text Management Systems volume in the James Martin Productivity Series. I was a member of the Board of Editors of IEEE Internet Computing during its startup phase in 1997, and wrote three columns for Microsoft's Internet Magazine in 1997-98 before it ceased publication. I am quoted in Creating Internet Entertainment (John Wiley & Sons, 1996), and am listed in the acknowledgments of Intellectual Capital: The New Wealth of Organizations by Thomas A. Stewart of Fortune magazine (Doubleday, 1997).

An extensive interview appears in Intranets: What's the Bottom Line? (Prentice Hall, 1997), and an article I wrote for Information Week in 1994 was reprinted in The 21st Century Intranet (Prentice Hall, 1998). My article, "Fear and Loathing on the Web" was published in the July 9 1998 edition of The Industry Standard.

In December 1997 my webzine, Entropy Gradient Reversals, was included in the Rocky Mountain News lineup of the top 100 web sites in Colorado. EGR is explicitly listed on Yahoo and Excite directories and has received favorable mention in publications such as Release 1.0, Feed, Salon, The San Francisco Gate, Netsurfer Digest, Larry Chase's Web Digest for Marketers, The Web Magazine, and Microsoft's Internet Magazine. EGR was selected as Cool Tool of the Day on July 21 1998; the same review was republished on Click-Z's Who's Marketing Online as: "EGR: Required Reading for the New Economy." An audio-format edition of EGR is offered by Audible, Inc.

Articles I have written on artificial intelligence, industrial automation, display technology, document management, organizational dynamics, and the Internet have appeared in publications such as:

Advanced Imaging AI Expert AI Trends Byte CALS Journal CIM Review California Computer News Computer Aided Engineering Computer Design Concurrent Engineering Datapro Workgroup Computing Engineering Data Management Educom Review Expert Systems

Forbes Heuristics IEEE Expert IEEE Internet Computing The Industry Standard Information Week Internet World Knowledgebase Manufacturing Systems Microsoft Internet Magazine Network Computing Newsweek OnTheInternet (Internet Society) Total New York

My work has also resulted in substantial coverage by:

Advertising Age Aviation Week Business Software Review Business Week The Cook Report Computer Letter Computer Shopper Design News Digital Kapital (Mitch Ratcliffe) Direct Marketing News dot.COM The Financial Times Folio Forbes Forbes ASAP Fortune High Technology Business Hotwired IEEE Spectrum Information Week Infoworld Inside Media Insight Interactive Week

Internet Business Report Internet Business Journal Internet Letter Investor's Business Daily The Kelsey Report Managing Automation NASA Tech Briefs NBC Nightly News Netsurfer Digest Newsbytes The New York Times The Oregonian PC Magazine PC Week Production Release 1.0 Rocky Mountain News The San Jose Mercury News Seidman's Online Insider The Seybold Report on Publishing Software The Times (London) Venture The Wall Street Journal

Speaking Engagements

• June 10, 1999: Invited participant, WPP internal conference on public relations and advertising, Ogilvy & Mather, New York.

• April 5-9, 1999: Invited speaker, The 51st Annual Conference on World Affairs, Boulder.

• November 6, 1998: Speaker, Rocky Mountain Internet Expo, talk title: "Scream III: Horror Stories from the World Wide Web," Denver.

• July 18 1997: Invited participant, Jerry Michalski's Retreat '97, Esther Dyson's EDventure Holdings, Hayes Conference Center, San Jose, CA.

• July 8 1997: Speaker, Rocky Mountain Internet Users Group, talk title: "Freeing Speech {{{Inside}}} the Organization," Boulder.

• March 1997: Speaker, Rocky Mountain Internet Expo, talk title: "Independent Internet Publishing," Denver.

• August 1996: Invited participant, Jerry Michalski's Retreat, Esther Dyson's EDventure Holdings, Eagle Lodge, Lafayette Hill, PA.

• March 1996: Speaker, Capital PC User Group (Internet Special Interest Group), talk title: "The State of the Internet Industry: Solid, Liquid, or Gaseous?," Washington, DC.

• October 1995: Speaker, Interfest II, The Economics of the Internet, talk title: Nets and Mirrors: How the Internet Both Affects and Reflects the Global Economy, The Aspen Institute.

• August 1995: Panelist, ONE BBSCON, panel title: "Fostering Community on an Online Service," with Steve Larsen (Prodigy), Tampa, FL.

• July 1995: Speaker, Rocky Mountain Internet Users Group, talk title: " Business as Usual: A Surefire Path to Internet Oblivion," Boulder.

• June 1995: Speaker, Special Libraries Association conference, "Leaders in an Electronic Era," with Howard Rheingold, Montreal.

• June 1995: Panelist, Neodata Corporation conference, with Bodil Braren (IBM) and Robert Mainor (Compuserve), Keystone, Colorado.

• May 1995: Participant, Webfest '95 (an MCI internal conference), with Vint Cerf, Scott Kurnit, San Jose.

• April 1995: Panelist, Paul Kagan Associates conference, "The Future of Online Systems," New York.

• October 1994: Speaker, Harris Corporation Tech '94 conference, talk title: "The Internet and Your Business," Melbourne, Florida.

• October 1994: Panelist, NY Association of Securities Analysts, with Alan Weis (Advanced Network & Services), Scott Kurnit (Prodigy), New York.

• August, 1994: Panelist, Technologic Partners, San Francisco, with Brewster Kahle (WAIS Inc), Jay Marty Tenenbaum (EIT), and Marc Andreessen (Netscape).

• June, 1994: Speaker, Gartner Group Electronic Commerce conference, San Antonio, Texas.

• June, 1994: Session chair, Internet World, San Jose, (MecklerWeb launch).

• April, 1994: Guest Speaker, Hofstra University Academic Computing Center, talk title: "Commercial Uses of the Internet."

• April, 1994: Speaker, Bar Association of the City of New York.

• March, 1994: Speaker, Tele-Strategies, Washington, DC.

• March 1994: Conference organizer and chair, Internet Day, in conjunction with Groupware '94, Boston.

• December, 1993: Chair, executive track, Internet World, New York.

• April, 1993: Keynote speaker, American Society of Indexers, 25th annual convention, Washington, DC.

• June, 1992: Conference organizer and chair, Collaboration '92, a Graphic Communications Association conference on the intersection of corporate culture and information technology.

• April, 1992: Chair, seminar on concurrent engineering at the Advanced Manufacturing Technology Center, Auburn University, Alabama.

• April, 1990: Conference organizer, Space Robotics, a Carnegie Mellon University/NASA conference for aerospace industry technology directors.

• June, 1989: Co-chair, Expert Communications, a Graphic Communications Association conference on "AI, Hypermedia and Electronic Publishing."

• March, 1989: Session chair, panel on text-based knowledge management, IEEE conference on Artificial Intelligence Applications, with Esther Dyson (EDventure), John Clippinger (Coopers & Lybrand) and Cliff Reid (Verity).

• February, 1988: Chair, colloquium on text databases, University of Pittsburgh Graduate School of Library and Information Science.

Selected Articles Online

This is a selection of my internet-related writings, many of which are collected on my homepage at http://www.panix.com/~clocke/ (these are repeated here for those downloading this document for offline evaluation).

For The Industry Standard

Fear and Loathing on the Web
http://www.thestandard.net/articles/article_display/0,1449,1019,00.html

Ticket to Write
http://www.thestandard.net/articles/opinion_display/0,1266,1823,00.html

For Microsoft's Internet Magazine

Adventures in Cluelessness
http://www.rageboy.com/pitch.html

Spam I Am -- The Joy of Junk E-mail
http://home.microsoft.com/reading/archives/business-2-9-98.asp

Secrets of Shameless Self-Promotion
http://home.microsoft.com/reading/archives/voices-10-27.asp

We Came, We Clicked, We Yawned
http://home.microsoft.com/reading/archives/voices-8-4.asp

For Forbes

End-of-your-tether Computing
http://www.forbes.com/tool/html/97/jun/0609/untethered0609.htm

For IEEE Internet Computing

Fast, Cheap and Out of Control
http://www.panix.com/~clocke/ieee1.html

NC: An Acronym Revisited
http://www.panix.com/~clocke/ieee2.html

For a conference at The Aspen Institute

Nets and Mirrors
http://www.panix.com/~clocke/mirrors.html

For OnTheInternet (The Internet Society magazine)

Rock Steady
http://www.panix.com/~clocke/rocksteady.html

For Net Editors on internetMCI

Storytime
http://www.pulver.com/netwatch/nw/story.htm

For Internet World

Knowledge Exchange
http://www.panix.com/~clocke/iworld1.htm

MecklerWeb
http://www.panix.com/~clocke/iworld2.htm

Stone Soup
http://www.panix.com/~clocke/iworld3.htm

The Future Internet
http://www.panix.com/~clocke/iworld4.htm

Human Touch
http://www.panix.com/~clocke/iworld5.htm

Power Rap
http://www.panix.com/~clocke/iworld6.htm

For Information Week

How To Sell In Cyberspace
http://www.techweb.com/se/directlink.cgi?IWK19940822S0064

Reading the Future
http://www.panix.com/~clocke/infowk5.htm

Networking On and Offline
http://www.panix.com/~clocke/infowk4.htm
(reprinted in The 21st Century Intranet, Prentice Hall, 1998)

Coordinate With The Net
http://www.techweb.com/se/directlink.cgi?IWK19940530S1387

Commercials In Cyberspace
http://www.techweb.com/se/directlink.cgi?IWK19940425S1767

Untangling The Web
http://www.techweb.com/se/directlink.cgi?IWK19940509S1476

For Byte

Making Knowledge Pay
http://www.panix.com/~clocke/whoknows.html

The Dark Side of Document Image Processing
http://www.panix.com/~clocke/darkside.html

Education

• University of Rochester
  Rochester, New York

• Bard College
  Annondale-on-Hudson, New York