May 15, 1996

Bill, who is very good at asking people for things, thinks that we can get free beer for the production if we promise to feature someone's brand name in one of the bar scenes. This is probably a perfectly good idea, but for some reason I am phobic about product placement--I always flash to Renoir's THE CRIME OF MONSIEUR LANGE, where the author of the Wild West comic strip is asked, "But why does Arizona Jim take so many pills?" Bill isn't asking me to do anything crass like insert a closeup of the beer bottles, but I can't even get comfortable with the idea of turning a label toward the camera. I'm thinking about it.

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