This is a direct solicitation for ad buyers to racially discriminate using Facebook’s tools. It is on Facebook’s site right now. pic.twitter.com/9f43WLmmKF

— Matt Stoller (@matthewstoller) April 10, 2018

Certainly, there are plenty of advertisers who could look at this ad, and not see any racism.

These are the same people who have lily white office staff, and don’t see any racism either.

You see this all the time in real estate listings and job listings, and most of the time, the attempts to discourage differently pigmented people are a LOT subtler than this.

FWIW, my guess is that this sort of data mining is used a lot more for age discrimination than it is for race discrimination, but much of the allure to some advertisers is the ability to indulge in bigotry and not get caught.

Facebook knows exactly what they are doing here.