Amid record profits, GM is shuttering Canadian plants, and moving production to Mexico, and the Canadian auto union Unifor has run a Super Bowl ad condemning the move.

GM has responded by threatening to sue the labor union:

The Canadian trade union Unifor is pissed that GM is shutting down the Oshawa Assembly Plant, which has a long and rich history spanning over 100 years. GM says on its website that the facility—which now builds the Cadillac XTS, Chevy Impala, Chevy Silverado, and GMC Sierra—has been open since 1953, but that before that, it built McLaughlin Buicks and Chevrolets prior to The Bowtie merging with GM in 1918.

Despite all of that history, in 2018, GM announced plans to close the historic manufacturing site. Shortly thereafter, workers walked out in protest, and the president of Unifor, the trade union representing the plant workers, voiced his displeasure, saying “They are not closing our damn plant without one hell of a fight,” per CTV News.
But last night, during the Super Bowl, the battle between Unifor and GM got heated, with the former unleashing this commercial in Canada:

The commercial is scathing, mentioning how Canada helped GM with the bailout last decade, and criticizing the company’s expansion into Mexico. “GM, you may have forgotten our generosity,” the commercial concludes, “but we’ll never forget your greed. If you want to sell here, build here.”

According to the Detroit News, GM wasn’t thrilled, and even threatened legal action:

Who knew that the automobile manufacturer was such a bunch of beautiful cinnamon rolls who are too good for this world?

In related news, Unifor is also calling for a boycott of Mexican made vehicles.

If the VIN starts with the number “3”, it’s from Mexico.