I would assume that Bloomberg’s massive ad buy is being similarly greeted:
Maggie and Libby knew Tom Steyer’s ad by heart: “I’m going to say two words that will make Washington insiders very uncomfortable: Term limits!” they recently chirped in unison at the dinner table.
Unfortunately for Steyer, their votes can’t be bought — they’re 10 and 13.
“It was like a comedy act,” the children’s father, Loren Foxx, said. “His ads are on constantly.”
Some Granite staters said they’re seeing Steyer’s ads dozens of times a day — and it’s become more grating than ingratiating. A POLITICO reporter who watched YouTube music videos this week by Pentatonix, a popular a capella group, endured 17 Steyer ads in just over an hour.
Even some of Steyer’s local staff privately acknowledge the volume of ads has gone overboard.
Steyer has massively outspent other Democratic candidates on social media in an effort to gain traction in polls and ensure he makes the debate stage. But the recoiling of some New Hampshire voters suggests there are limits to the strategy — Michael Bloomberg beware. Indeed, some residents feel like they can’t touch a piece of technology without seeing his face.
“There is a point of no return in terms of visibility,” said Scott Spradling, a New Hampshire media analyst. “At some point, you become the uninvited guest. He uniquely is becoming dangerously close.”
Steyer was asked directly in a recent radio interview whether he’s passed the point of saturation to annoyance.
“I hear a lot of complaints about your social media ads blocking their YouTube videos,” the host told the candidate, referring to her teenagers. “You apparently got the high-end ones that you have to watch.”
“If people actually hear my message, they do respond,” Steyer replied. “I’m … someone who people don’t know anything about and trying to make a very specific point and introduce myself.”
Billionaires seem to think that money can buy everything.
Thankfully, in Steyer’s case at least, it appears to be wrong.