I See This as a Benefit of the Pandemic

There have been a lot of changes driven by the Covid-19 pandemic, most have been destructive and negative.

However, I consider it to be a positive that companies are dropping “influencers” as they try to reduce costs.

Call me puritanical about this, but I think that the whole influencer thing to be basically a parasitic activity, as well as being a mark of the general decline of our society, so the fact that it is going away, even if just for a short time, to be a good thing:

Some large fashion and beauty retailers have paused affiliate link programmes as the coronavirus pandemic depresses sales, BoF has learned, throwing a cornerstone of the social media economy into turmoil.

Macy’s, Dillard’s, T.J. Maxx and Ulta Beauty were among the chains to at least temporarily end the practice this week, denying influencers and media companies of the sales commissions they receive from posting links to products. These links have become a multi-billion dollar ecosystem, serving as the main source of income for many influencers and a lucrative revenue stream for media brands.

But with stores closed in most major cities, and consumers cutting back their spending on fashion, retailers are slashing costs. Millions of US workers have been laid off across all industries in the last two weeks, and some economists are predicting a global recession as bad or worse than the downturn that followed the 2008 financial crisis. Dillard’s told its affiliate partners in an email that “the decision was made due to the impact of Covid-19 and the realignment of marketing strategy.”

Now, influencers find themselves scrambling to figure out how to supplement that once-reliable source of income.

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