When You Know That Twice as Much Time Was Spent on the Subhed as Was Spent on the Story

OK, you are covering a story about Amazon banning TikTok from work devices

An Email Banning Our Staff from Using Tiktok? Haha, Funny Story about That, We Didn’t Mean It – Amazon, and it sounds like a classic story from The Register, and you see the sub-headline, and it reads, “Shock TikTok block clocked, unblocked as poppycock amid media aftershock.”

You immediately know that whatever the rest of the story is about, most of the effort went into that sub-hed.

I’m actually fine with that, because this is beautiful.

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