Future iPhone feature seen on Chuck...

I was watching the TV Show, "Chuck" this week and Chuck received a photo on his iPhone.

It came in like a MMS photo, and he got the message:
"Incoming Photo from Morgan.  View - Ignore"

It looked just like when text messages come in, and it looked really good.  Does the TV studio have access to a beta of a future iPhone feature, or is it a really nice job of video fakery?